• Trade Show London
    Marketing

    Types of Trade Show Displays

    Trade show displays are direct and powerful presentations that are available in a variety of sizes, shapes, styles, portability, and functionality and create an exhibit that will draw visitors to your booth. Some displays cost hundreds of thousands of dollars while others are less than one thousand dollars. It is possible to find a display that meets whatever type of budget. Whether you decide to use a custom, modular or portable solution, the type of display you require will depend on the sort of trade shows you participate in and what you aim to accomplish. Here are some types of displays: Pop-Up Displays Pop-Ups are very portable, easy to set…

  • We Love Our Customers. Photo by Scott Richard. License: CC BY 2.0.
    Marketing

    Winning New Customers For Beginners

    Before we get started, let’s get one thing straight: the customer is the most important person to your business. If you cannot win your fair share, then the company will be set for failure. It doesn’t matter how fantastic your products, this is the harsh reality that surrounds your ventures. This shouldn’t incite fear. Instead, it should help you get your priorities in order. There are many different aspects that contribute to the overall success of your business. However, success in this particular field will give you far greater chances of success. Even if you’re taking your first steps into the world of business, these tips will help you cover…

  • Mobile World Congress Barcelona 2012. Photo by Kippelboy. License: CC BY-SA 3.0.
    Marketing

    How to Prepare for Your Business’s Next Trade Event

    Trade events represent great opportunities for businesses to reach new clients and improve profits. Here’s how you should prepare for your next trade event. Plan of Action Putting a plan in place will allow you to get the most out of your appearance at the trade show. If you turn up without a solid plan in place, you will probably end up getting your approach wrong. So, you should sit down with your team of colleagues and discuss how you’re going to achieve your goals. And before that, you will need to outline exactly what those goals are. The plan doesn’t have to be massively detailed, but it is important…

  • 2007 SecuTech Expo photo by BrockF5. License: CC BY-SA 3.0.
    Marketing

    All You Need To Know About Business Exhibitions

    Many business owners often ask me about exhibitions. What are they and should my business use them? Well, in this piece I’ll answer all the key questions about exhibitions for business: What Is An Exhibition? An exhibition is an event that brings lots of businesses all into one place. They’re usually a very big thing that see lots of people go through the doors. There are different exhibitions for different industries. For example, you could find an accountancy exhibition that is filled with accountancy businesses. Or, there are general, small business, exhibitions to help out local business people. In exhibitions like these, you’re likely to see a mixture of different…