With the healthcare industry becoming a more and more competitive job market, and skilled individuals looking at their options and considering who they are going to choose to work for, it can be hard to hold on to employees. Which is why you need to focus your attention on talent branding with the employees you currently have at your healthcare organization and do all you can to champion and encourage their development.
In this post we will look at why talent branding is so important and offer some tips to help you do this.
Why Talent Branding Is So Important
Among prospective and existing employees, your reputation as an employer is often determined by your talent banding. The better candidates for positions at your organization are more likely to consider working for you if you have a reputation for strong talent branding. HR professionals for healthcare industry-based organizations are best positioned to help grow their businesses talent branding, as the experienced members of staff and the company culture are the driving forces behind an employee’s opinion of a company.
Implement a Strong Employee Development Program To Promote A Positive Talent Brand
It can be incredibly effective for your healthcare organization if you offer a wide array of different opportunities for your employees to develop. It can lead to you retaining existing employees and encouraging others to apply for positions at your company. Development opportunities were named the strongest and most important determining factor for employee engagement for staff aged 25 or less and the second most important for those between the ages of 25 and 30. The companies out there who have high-quality employee development initiatives, have reported engagement levels that are at least 30 to 50% higher than peers in their industry.
When you are creating a company culture that will put the development of staff first, you need to take a multifaceted approach that has an impact on all levels of your organization.
Follow these 4 tips to create a framework for company-wide development opportunities:
Assess Gaps in Current Skills
To understand the existing and future developments of your organization, you need to understand where it is right now. Conduct a review of the abilities, skills and knowledge needed for positions in your business and then survey your employees to figure out their current skill levels. Proper analysis of the gap between skill sets gives you a foundation to create new opportunities.
Build Thorough Career Paths
Present your members of staff a clear map that shows them how they can progress from their current position to the next and so on. Give them the chance to develop and move forward with their careers. There are lots of means to achieve this, from specialist radiation therapist schools to more general health education courses to help someone understand which path is most suitable for them.
Get the Best Use Out Of Assets you Currently Have
By establishing a formal mentoring initiative that puts members of staff who are two or three levels down with experienced members of staff creates opportunities for development for both the lower level employees and their mentors without costing your company a lot of money. As mentors can add training to their own skill set, they will also experience an increase in job satisfaction from sharing what they know with others and seeing the positive outcome of that. The members of staff taken under their wing likewise benefit from the personal-level coaching and spending time with a more senior member of the team they might never get to otherwise.
Go Beyond Mandatory Training
The organizations leading in the healthcare industry do not limit the training they offer their staff to those that are mandatory. They look for ways to create a curriculum that gives their staff a deeper understanding of topics and hands-on experience. Workers, as a result can build stronger working relationships and increase their job and training satisfaction, while adding to their set of skills.